New Delhi: Audio-Technica Corporation has appointed KEI Hi-Fi as their consumer category product distributor for India. Founded in 2006, KEI Hi-Fi is a leading distributor of a number of renowned consumer and professional audio and video brands in the country.
Itʼs extensive sales and service network throughout India enables its partners not only get access to markets across the country but also extend the desired aftermarket support. KEI Hi-Fiʼs strength has been its multi-pronged approach to growth through increasing sales via growing their network and the other through getting complementary offerings together to strengthen their portfolio and offer greater value to their customers.
KEI Hi-Fi will distribute the entire range of consumer wired and wireless headphones, including the
award-winning QuietPoint active noise-cancelling headphones, the new Hi-Res Audio headphones
as well as the critically acclaimed open and closed back audiophile headphones.
“India has been a challenging market for our brand in the consumer segment, with itʼs vast
geography and varied market requirements. This appointment will aid Audio-Technica in increasing
the distribution spread quickly and offer partners and end users the same rich brand experience
that Audio-Technica is known for worldwide and enable us to achieve market shares similar to our
other export countries,” said Manabu Aoki, Audio-Technica Corporation Japanʼs General Manger for
the International Division.
Robin Ghose, Business Development Manager for Audio-Technica in India added “KEI, with its
significant assets in terms of people, systems as well as pan-India presence will help us address the
Indian customerʼs sales and service needs effectively, using our high quality and technically
innovative products.”
Sanjay Chawla, founder, KEI Hi-Fi said, “We are very excited about our association with Audio
Technica. This association has helped us enter the headphone category with a position of
strength. The wide range of offering with expertise, both in technology and the sound quality, from Audio-Technica furthers our core intent to bring products to market that offer greater value to our customers.”