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By Ayush Jhawar With retailers playing a significant role in building brands, offering digital loyalty programs can prove to be a game changer for businesses across industry verticals.  Digital Loyalty Programs (DLPs) are growing and for a good reason. Especially for building strong relationships between firms and channel partners, their role is assuming strategic prominence.  Powered by tech-driven platforms, DLPs use QR codes and mobile apps to offer personalized rewards to channel partners. DLPs also increase operation efficiency by equipping value chain players with better efficiency and reduced wastage. If...

By Gaurav Pahwa - Director - Lotus Electronics   The Indian retail landscape is undergoing a rapid transformation, driven by technology and evolving consumer expectations. As one of the country’s leading electronics retailers, Lotus Electronics is at the forefront of this shift, integrating smart retail strategies that enhance customer experience, security, and operational efficiency. By blending omni-channel services, interactive in-store experiences, and sustainability initiatives, the company is redefining how India shops for technology. From its beginnings as a traditional electronics retail chain, Lotus Electronics has continuously evolved to stay ahead of...

Business leaders recognize the power of data-driven decisions. Yet, an ocean of organizational data and low trust of its sources hinder tapping the true value of this data. Leaders are looking forward to solutions, but find the reports generated by BI applications lacking in specific decision intelligence that they need. These findings are part of a 2023 global study conducted by Oracle and Seth Stephens-Davidowitz, a New York Times bestselling author. The frustrations and dilemma stem from the complexities involved with organizing, preparing and making data ready for consumption by various analytical...

From revolutionizing business intelligence and customer engagement to empowering STEM education and transaction banking, these six tech companies are at the forefront of driving innovation and reshaping industries through advanced technologies. Intellicus Technologies: Leveraging GenAI to empower businesses with actionable insights, Intellicus offers a full-stack BI, data engineering, and data analytics platform. With advanced AI, ML, and GenAI technology, the platform automates the entire data process, from integration to analysis, and has empowered over 17,000 enterprises globally since 2004. Trusted by Global Fortune 100 companies across various sectors, Intellicus is...