SHARP Corporation, the globally trusted Japanese brand known for its breakthrough innovations in consumer electronics and appliances, has announced a strategic partnership with Systech IT Solutions Ltd., a leading distribution powerhouse in South India. This collaboration marks a significant milestone in SHARP’s ongoing India growth story and further reinforces its commitment to expanding accessibility and reach across the southern market—starting with Karnataka. With a legacy of innovation spanning more than 100 years globally and more than 25 years of trusted legacy in India, SHARP has built a strong reputation for offering...

By Ayush Jhawar With retailers playing a significant role in building brands, offering digital loyalty programs can prove to be a game changer for businesses across industry verticals.  Digital Loyalty Programs (DLPs) are growing and for a good reason. Especially for building strong relationships between firms and channel partners, their role is assuming strategic prominence.  Powered by tech-driven platforms, DLPs use QR codes and mobile apps to offer personalized rewards to channel partners. DLPs also increase operation efficiency by equipping value chain players with better efficiency and reduced wastage. If...

By Gaurav Pahwa - Director - Lotus Electronics   The Indian retail landscape is undergoing a rapid transformation, driven by technology and evolving consumer expectations. As one of the country’s leading electronics retailers, Lotus Electronics is at the forefront of this shift, integrating smart retail strategies that enhance customer experience, security, and operational efficiency. By blending omni-channel services, interactive in-store experiences, and sustainability initiatives, the company is redefining how India shops for technology. From its beginnings as a traditional electronics retail chain, Lotus Electronics has continuously evolved to stay ahead of...