-CT News Bureau
Mumbai, February 4: Lenovo, on Wednesday announced the launch of Lenovo ‘Gold Circle’, a points-based loyalty program for its LES Lite, LPP and T3 channel partners, who purchase from Lenovo authorized regional distributors across India.
It will help to create a stronger link with all T3 partners through a focused, direct engagement and reward them for their consistent business participation with Lenovo.
Lenovo Gold Circle is a non-cash loyalty program, for every Lite, LPP and T3 partner who purchases Lenovo notebooks and desktops from an authorized Lenovo Regional Distributor and earn points. The total number of points will be communicated to all partners at the end of every quarter, basis the RDs daily sales report. Partners will get a unique user id and password, which can be used to redeem exciting gift vouchers from over 100 brands on the Lenovo Gold Circle program page at www.Giftbig.com with their points.
Commenting on the initiative, Ashok Nair, National Sales Director, Lenovo India said, “Lenovo’s Core channel philosophy is aimed at building long term relationships with our partners. Partners are our primary route to market and our growth in a territory is strongly dependent on them. We will continue to invest and support our partners through new initiatives like Lenovo GOLD CIRCLE, which will open up new areas of opportunities for them.”