Mumbai: Fox Mobiles, a homegrown feature phones brand, recently appointed North American Mercantile (NAM) as the company’s distributor in Maharashtra. Established in the year 2010, NAM India is a leading supplier of mobile & accessories, travel adopters, torch flash lights, blue tooth key boards, memory cards, data cables and USB devices.
“We’re thrilled by the recent tie up with NAM, as they will help to further drive the strong market position for Fox range of products in Maharashtra region. Growing Fox’s footprint PAN India is strategy for our business and we are looking to partners like NAM to help us maintain and further drive our growth in this region,” said Charanjit Singh Bijlani, Chief of Operations at Fox Mobiles.
“We welcome this new distribution arrangement which expands our portfolio options for our customers. Fox Mobile’s innovative yet quality products, trustworthy pre and post-sales support has already attracted wide attention in market and we see strong opportunities for their products in this region,” said Ravi K Matta, Director at North American Mercantile (India) Pvt. Ltd.
In India, Fox mobiles received good visibility in the market due to growing popularity for feature phones, innovative and quality products. The objective behind this tie up is to grow business volume and deeper penetration in Maharashtra region for Fox Mobiles.
With this appointment, NAM will cater to the channels and end-user requirements more effectively covering the key cities of Maharashtra and at the same time strengthen Fox’s positioning across the markets.
In February, the mobile phone company boosted its presence with the appointment of 12 key partners covering the five southern states of India. These partnerships are aimed for increasing brand visibility and ensuring availability of Fox Mobiles wide range products across South India (Andra Pradesh, Karnataka, Kerala, Tamil Nadu and and Telangana)
According to the company, as part of the Fox Seal of Trust, all devices are assured to be reliable and made from the best quality parts. All new models come with a 1-year warranty, of which 6 months will be replacement warranty and 6 months will be service warranty. Some products also come with a full 1 year of replacement warranty, it said.