eTailers Increases Offline Presence To Expand Business
In a bid to offer touch and feel experience to end users, prominent e Commerce players are now increasing omnipresence to stand out in the clutter of highly contested online market space. e Commerce players such as Flipkart, Zivame, Pepperfry, FirstCry and Lenskart have started offline experience zones to differentiate their offerings from their online rivals and to increase their credibility. Companies say such stores can act as both a marketing tool and a sales channel and saves them advertising costs. Flipkart, the largest Indian e Commerce company, has rolled...