Building the Brand
Each year vendors and distributors set aside a large amount of valuable resources to promote brands and products they represent....
more stories
Anil Zachariah is the New Director at EMC
EMC Corporation, providers of information storage and management, announced the appointment of Anil Zachariah as its director, customer support for...
Rupee Worth
While unraveling the mysteries of the billing process, a rarely-talked-about truth came to light - most IT products sold in...
Warranty as a Strategic Business Tool
Even after echoed commitments from vendors on strengthening warranty, the issue continues to remain in a state of neglect. And...
When Actions Speak Louder Than Words
The wait is over and the results are in. And the winner is probably as surprised at the results, as...
Has ‘Value-Added Selling’ Become a Cliché?
In the past distributors have provided traditional services such as warehousing, fulfillment, credit and basic technical support. Today, these services...
Partner’s Verdict: Good but Could be Better
It’s a clear cry for help and one that cannot be ignored for much longer. The verdict of the recently...
Are Changing Times Affecting the Channel?
Most key resellers and some distributors have acknowledged that they no longer feel like valued partners. With pressure mounting to...
The Return of the Feel Good Factor
The good times are finally back. Meetings with key distributors recently seem to indicate that the channel is all set...
Linux Treads Cautiously into the Spotlight
The desktop Linux which began gaining momentum in 2002 is receiving ardent support from an increasing number of admirers. Since...