Asiapac Group Joins Criteo’s Global Channel Partner Program
AsiaPac Net Media Limited and AdTech Innovation Limited — agencies under AsiaPac Group leading Asia’s digital marketing with self-developed AI tools and big data — received Criteo Partner status in APAC covering Hong Kong, China, Taiwan, Thailand, Singapore and Malaysia markets.
Criteo Partners is a global partnership program launched by Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising. It is dedicated to helping channel partners better utilize the company’s advertising platform to grow and expand their customer base.
Daniel Chan, AsiaPac Group’s Chief Executive Officer said, “Criteo is renowned for its dynamic retargeting and rich data. We look forward to this exciting partnership with Criteo so as to drive and convert sales at a larger scale for our Asia and global clients.”
Criteo’s technology solutions power ad campaigns for over 20,000 advertisers worldwide, with a Shopper Graph providing insight into two billion monthly active users. Through Criteo Partners, agencies like AsiaPac Net Media Limited and AdTech Innovation Limited are enabled with additional strategy and service expertise to activate Criteo’s data and solutions to grow their business, boost recognition and drive additional value to their clients.
“This is an exciting win-win partnership with AsiaPac. We see great value in the opportunity for agency partners like AsiaPac to provide us with feedback and input to directly influence the evolution of our product roadmap,” said Yu-Sien Low, Head of Commercial, Hong Kong and Taiwan at Criteo.