BenQ Acquires ‘ZOWIE’ To Expand Product Range In India

BenQ has completed the acquisition of ZOWIE, an e-gaming accessories and equipment brand. The company is also planning to bring the entire Zowie product range to India.

With the acquisition, Zowie has become the official e-sports brand for BenQ in India. In an official statement, the company said that the strategic partnership with ZOWIE would strengthen BenQ’s position in the industry as a company that fully supports the entertainment and gaming ecosystem.

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The company first announced the merger in December 2015. All future BenQ gaming-related merchandise will be introduced under the ZOWIE name. Combining the core competencies of BenQ and ZOWIE, new ZOWIE-branded e-sports devices will focus on ergonomics and personalization.

Rajeev Singh, India managing director of BenQ said, “India is moving towards becoming a hub for e-Sports, with more people taking this up as a serious hobby or even a full-time career. That being said, the avenues to explore the passion are limited and that is something that BenQ aims to strengthen for e-gamers in the country. With annual properties such as eXtremesland, we aim to make this segment of the industry larger than ever before. With BenQ’s Zowie in the forefront in India, e-Sports here will soon be at par with the rest of the world.”

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Zowie has a range of peripherals including mice, mouse pads, accessories, audio system and monitors.

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