Epicor Launches New Program Focused On Partners’ Profitability
Mumbai: Global Business Software company Epicor Software Corporation has announced a new partner program for EMEA and APAC region. Designed to further accelerate international growth and support the company’s cloud-first strategy, the innovative new program gives partners benefits that focus on the value they bring to both businesses.
In the new program partners will leverage training and certification schemes using both online and offline methods to suit the entire sales team and demand generation for cross-channel marketing streams. Each region will be able to make use of dedicated channel managers, ensuring they have the support when they need it, wherever they’re based in the world. The company’s rewards will also be improved and rather just determining success solely on revenues, it will focus on providing customers with financial, functional and technical value.
“We recognize that the world is changing at rapid pace and we need to continue to evolve our channel strategy in order to better serve our customers and enable them to focus on growing their business,” said Hesham El Komy, senior director of international channel for Epicor Software.
“We now offer an innovative style of program that is tailored to the needs of our international partners, rather than the traditional tiered programs with stepped reward systems that have not changed in the last 30 years”, he added.
Komy explained that basing the program on channel industry best practices that rewards partners for adding value and growing their business with Epicor will also help the company grow its business. “This will not only help us future-proof our channel but it will also give partners access to great benefits beyond just margins,” he added.
Epicor is also recruiting new partners in the Middle East, Africa, Australia and South Asia to broaden the company’s focus, specifically in niche verticals such as the cloud.
“We view partners as a direct extension of the Epicor business and our focus is therefore on recruiting the right type of partners. It’s all about quality, not quantity, and our partners have protected areas of expertise so that they are not in direct competition with our internal sales or consulting teams”, he said.
RheinBrücke is a platinum partner of Epicor across EMEA and India. The company has its India Development Centre (IDC) in Chennai. The Chennai based IDC that includes the Epicor migration and upgrade factory.
Commenting on the new partner program, Vetri Selvan, managing director for RheinBrücke said, “The new program is well orchestrated, with detailed phases for initiation, collaboration and expansion. This will help all partners enhance their capabilities, work closer together with Epicor and expand on their existing business. The ERP market is ripe with opportunities and if resellers want to take part in that growth they need to partner with the right vendor, such as Epicor.”