Fortinet to Help Specialized Channel Partners Drive Profit
Cybersecurity provider Fortinet is helping specialized channel partners to accelerate their business growth and expansion. The vendor recently introduced its new Fortinet Engage partner program that provides partners with specializations focused on growing markets, including SD-WAN and cloud, customized support and engagement flexibility.
Helping partners keep up with digital innovations
Organizations are rapidly evolving and expanding their networks to keep up with the digital economy. By 2023, IDC predicts that the global economy will finally reach “digital supremacy” with more than half of all GDP worldwide driven by products and services from digitally transformed enterprises. As organizations transform their networks, security plays a critical role and also needs to evolve to keep up with new business demands.
Recognizing this, Fortinet designed new enablement initiatives and specializations, allowing partners to take advantage of digital innovations and this changing landscape. Fortinet’s Engage partner program provides greater flexibility on partner engagement, offers customized support to partners’ business models and allows partners to specialize in emerging areas through tailored training and certifications.
Expanding Partner Opportunities through New Partner Program
Fortinet’s Engage partner program addresses the required technology and sales skills needed from new network ecosystems, such as next-gen branch offices and dynamic cloud environments comprised of multi-cloud and hybrid cloud. The new program is based on three main concepts, including:
Specializations: Partners are able to select an area of specialization to receive additional support and benefits in their chosen areas. These include: Dynamic Cloud, Secure Access and Branch, Secure SD-WAN and Data Center. Customized training and certifications are available for each of these specializations to help partners upskill in emerging areas, further enabling partners to capitalize on growth opportunities.
Business Model: Fortinet offers specialized support for partners that fit the following three business models: MSSP partners, Market Place partners and Traditional Integrator partners. By offering customized support for these unique business models, Fortinet is evolving its partner program to further embrace growing business areas such as the selling of managed services.
Engagement: Partners have greater flexibility when determining the level of engagement they want to have with Fortinet. They’re able to select the type of expertise they want developed, the benefits and the revenue stream. This allows partners to select how they want to work with Fortinet to grow their business. As a result, there are four new levels of partnership outlined in the program ranging from Fortinet Advocate, Fortinet Select, Fortinet Advance and Fortinet Expert.
“With today’s digital innovations being a catalyst for organizations to evolve their networks and security strategies, we have transformed our partner program so partners can untap new opportunities and rising markets, including SD-WAN. Building on our investment in our partners, the new program offers specializations, updated enablement initiatives and tailored support for unique business models to further partner success,” said Rajesh Maurya, Regional Vice President, India & SAARC at Fortinet.