InFocus Banks On Channel To Strengthen Position In India

Bengaluru: InFocus, a mobile phone arm of Hon Hai Precision Industry Co, looks at being one of the top five brands in India in the coming three years, with a strong channel play, as per media reports.

The company is adopting a mix of online-offline strategy to ascertain a slot for themselves among the top five smartphone players in India in the next three years, told Luo Zhongsheng, Global CEO for Sharp and InFocus mobile brands globally and Senior Vice-President at Foxconn to BusinessLine.

InFocus aims to invest US $ 10 million in India and plans to sell six million handsets in its first year on its way to becoming fix its position among top five brands.

The government has imposed 10 percent basic customs duty on mobile phones. This will be yet another push to the “Make In India” initiative pulling every mobile phone vendor to assemble in the country. This will give contract manufacturers like Foxcon to invest in India. The levy is applicable from July 1 and is also applicable on other specified parts like chargers, headsets, battery and USB cable.

“India market is very important market. It is important to everyone. Also, India is a large market. We launched InFocus brand two years ago in India. However, it could not become strong here. Therefore, we are now changing our strategy and hiring new channel partners, bringing in more products for Indian market and will also look at offline retail along with just online,” Zhongsheng said.

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