Kodak Alaris Banks On Partnership Yatras For Better Channel Reach

Channel Reach

Mumbai: Kodak Alaris has recently kick-started the 2017 edition of its Information Management Partnership Yatra, across Chennai, Delhi, and Mumbai. This initiative is tailored to empower its partner base to meet the evolving demands of digital transformation for businesses and governments in the region and boost their go-to-market capabilities.

The ‘Partnership Yatra’ enables the vendor to interact closely with its stakeholders and apprise them of the product roadmap for the future and newer developments at the company. With a current strength of over 400 partners across India, the company works with a tiered channel structure that covers close to 60 cities and is continuously evolving partner categories to ensure that the right products and solutions reach the end consumer.

Partnership Yatra which is Kodak Alaris’ annual roadshow was launched in July 2017 this year with the aim to empower the partner base and dive deep into the opportunities currently available in the market. Recently Kodak Alaris had re-structured its partner network defining them across verticals from BFSI to Government to retail to ensure they have access to the right solutions and services.

“Besides defining partner verticals across sectors, we have also re-worked processes to incentivize them and communicate regularly apart from daily back-end support on any queries or grievances. We also conduct frequent technical training workshops for partners in the country through webinars,” Vivek Naidu, Vice President -Information Management, (India Cluster) at Kodak Alaris Information Management (IM), told Channel Times.

He further adds that the partner and developer communities play a vital role in the ecosystem through their ability to connect, configure and create new solutions that meet customers’ needs, now and into the future.

“With changing customer expectations and diversifying needs, the Indian market, in particular, is presenting exciting opportunities for a business like ours. Backed by a legacy in technology along with a strong patent portfolio and talent pool, we have been working on developing solutions to harness the true potential of digital transformation,” he said.

The OEM had recently launched a unique framework called IN2 ecosystem that transforms large and complex data and provides an integrated approach to help businesses capture, process and share information. The solution aims to deliver the right fit by offering seamless integration into customer environments; the right experience by simplifying information capture and the right results by delivering superior business value and higher ROI. This was particularly developed with the aim to make partners an integral part of our business. “As partners are a strategic component of the Alaris IN2 Ecosystem, this initiative provides the company and its partners with an ideal platform to explore the possibilities that are currently available in the market and outline strategies for success in the years ahead,” Naidu points out.

Speaking further on the GST slab laid on the scanners, he said that, the new percentage will not make much impact as the GST regime is neutral considering pre-GST tax structure of import duties and VAT amounting to 16 percent.

RERA Brings Large Opportunities In Information Management

Speaking on the new real estate policies, he said that RERA has been one of the most significant acts passed by the government under the larger vision to transform India into a digitally empowered society through the Digital India program. The land reforms that promise to bring greater transparency, as well as efficiency, presents a huge opportunity for Information Management to come to the fore and simplify the way works gets done.

“We believe 90 percent of the digital information that is growing at a startling pace is completely unstructured as organizations are unable to equip themselves to manage and use them efficiently. The digital transformation of government bodies and public-sector organizations from municipal bodies, registration offices and smaller division units will require Information Management solutions to achieve the goal of digital governance,” said Naidu.

“We are an active participant in the Indian Government’s program to digitize land records. We work with many state governments to help them create district and Taluka level land record rooms. We also work with them to help digitize incremental paper which is created as a result of the sale and purchase of properties,” he added.

According to Naidu, Kodak’s solutions are supported by three distinct characteristics of science, technology and eco-system wherein image science techniques are utilized to capture data, efficient methodologies to integrate captured digitized documents into business applications as well as analytics to derive insights from unstructured data. This has been particularly valuable in the infrastructure and land space that deals with extensive paperwork and data collection through complex processes.

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