Motorola Expands Distribution Partnership Beyond Flipkart


New Delhi, Sept 25: It has been reported that Smartphone-maker Motorola has roped in offline retailers Brightstar and other etailers for the distribution of its smartphones. Since the company re-entered the Indian market, it forged exclusive alliance with e-tailer Flipkart. Now, with the new partnerships, customers will be able to buy its devices from a wider range of offline and online space.

Apart from Flipkart, the company will sell its products online through other portals such as Snapdeal and Amazon from Friday, the company said.

For the very first time, since the introduction of the Moto E in 2014, consumers who prefer walking into a store to buy their smartphones will be able to pick the Moto E 4G LTE off the shelf at select Airtel stores across the country, it said.

“Responding to growing demand from our consumers we have made a strategic move of increasing the availability of our portfolio across offline and multiple online shopping platforms,” Amit Boni, General Manager, Motorola Mobility India, said.

The company will start at select stores for consumers to experience and purchase the devices.

Under the partnership, Moto devices will be available through select Airtel stores and e-commerce portals such as Snapdeal and along with Flipkart, it added. Amazon India and Snapdeal will also start offering the Moto E 3G and 4G/LTE from September 25.

In April this year, Chinese handset maker Xiaomi also ended its exclusivity pact with Flipkart and begun sales through Snapdeal and Amazon. Since then, it has expanded sales channels through its own portal as well as offline retail.

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