Netwrix Announces New Channel Enablement Strategy


US-based provider of a visibility platform for data security and risk mitigation Netwrix Corporation, announced a new channel enablement strategy that will help its global partners run their businesses faster and better by providing full visibility into deal registration processes and offering a large set of sales and marketing enablement tools.

The company with a strong presence in India has revamped its Partner Portal, so that partners can easily update the status of leads and add comments, so they will get timely sales and technical assistance to close more deals.

With the help of a tool, Marketing Campaign-in-a-Box, the vendor enables its partners to launch multi-step marketing campaigns and fill their sales pipeline with new leads within one business day. These campaigns help partners communicate the benefits of Netwrix products to prospects who are not yet familiar with the company. They detail how Netwrix Auditor addresses specific pain points depending on the lead’s industry vertical, applicable regulatory standards or other business needs.

“Our comprehensive channel enablement framework is a cornerstone of our global channel strategy. To strengthen relationships with our partners and provide them with exceptional user experience, we have completely revamped our Partner Portal and extended our portfolio of sales and marketing enablement tools,” said Ken Tripp, Director of Channel Accounts at Netwrix.

Netwrix has also made its deal registration process more transparent and quick. According to the company, partners can easily track the status of submitted deals and keep the sales operations processes under control. It has also come up with a series of assets to help simplify onboarding and training for current and new partners.

“We now provide our partners with easy access to deal registration, ready-to-use campaigns and other resources to help them drive successful sales and run their business with Netwrix more efficiently,” said Tripp.

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