Pure Storage Modernizes Partner Program to Align with as-a-Service Evolution
|Updates Empower Partners with Flexibility and Support for One-to-Many Routes to Market
Pure Storage (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, today announced a series of new updates and benefits for its robust Partner Program. These enhancements reflect the ways in which Pure’s services-led strategy and portfolio is enabling new levels of flexibility, agility, transparency, and simplicity for partners.
Pure has been 100% channel led since its founding, and providing a world class Partner Program is critical to its success. To deliver continuous improvements to the Program, Pure aligns partner feedback, customer needs, and its company strategy to advance its Program in ways that help partners drive faster, smarter, and more innovative business.
“Pure Storage is renowned for delivering simplicity, flexibility and value to complex enterprise storage deployments and we are bringing this to our Partner Program as well. Services and recurring revenue streams will define the winners and losers of the IT channel this year and the enhancements we are announcing today will help ease the transition to these services for our partners,” said Andrew Fisher, Area Vice President, Asia Pacific & Japan, Pure Storage.
The latest updates to the Partner Program include the capacity for partners to participate in one-to-many routes to market, differentiated benefits based on tier, and more: