Renesas Consolidates Its Distribution Channel in APAC

Renesas Electronics Corporation, a supplier of advanced semiconductor solutions, announced its further consolidation of channel partners in China and Asia-Pacific to fine-tune the company’s broad market strategy. As a result, Renesas has terminated its distribution relationship with WPI Group, and entered a strategic engagement with WT Microelectronics.

While we appreciate the partnership with WPI and thank them for their hard work on the line, terminating the WPI relationship allows Renesas to focus more on its top three distributors: Avnet, Future Electronics, and WT Microelectronics as key Asia global distribution partners, on top of other local partners.

“We are delighted to have Renesas become one of our key line cards supported by its broad portfolio of microcontrollers, microprocessors, SoCs, analog, power, and winning combination reference design solutions,” said Eric Cheng, Chairman and CEO at WT Microelectronics.

“Renesas’ broad portfolio is filled with lots of highly differentiated products and ecosystem partner solutions that enjoy leadership positions, enabling us to fill more sockets and satisfy the needs of our customers’ range of markets and applications.”

“Continuous streamlining of Renesas’ global distribution network allows us to focus on fewer, more strategic distributor partners like WT Microelectronics to support Renesas’ growth strategy,” said Chris Allexandre, Senior Vice President at Renesas.

“Our evolving channel strategy transformation and sharper focus is empowering Renesas to reach a broader base of customers in the mass market and invest more of our resources in demand creation. It will also allow us to provide higher levels of service to our customers in Asia by streamlining channels on most of our computing and server products.”

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