Salesforce has announced Sales Cloud Partner Relationship Management (PRM), a new sales app that will empower companies to turbocharge channel sales.
With one-third of the average company’s revenue coming from partners and more than two-thirds of revenues for companies in high-tech, manufacturing and telecom, the company feels it is critical to arm every partner, distributor and reseller with the personalized tools and information they need to sell smarter and faster.
The new PRM app will allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.
To deliver Sales Cloud PRM, Salesforce is bringing together new and existing technologies.
The new Guided Setup Wizard will enable channel managers to easily configure, customize and deploy their app in days. Using the interactive wizard, channel managers will be able to seamlessly configure lead distribution, deal registration, marketing development funds and AppExchange Components, such as Xactly for compensation management and NetExam for a learning management system. Additionally, channel managers will be able to automatically assign partners into tiers and provide targeted promotions and customized content based on those tiers.
Lightning CMS Connect will allow channel managers to easily create a customized, branded partner experience faster than ever before. Channel managers will be able to drag and drop existing website content, graphics and videos ensuring it stays as up-to-date as a company’s website.
Einstein Content Recommendations will use machine learning to surface files that enable channel representatives to be more productive. For example, if a partner views a new product description document, Einstein will be able to recommend files, including logo graphics, product placement instructions and pricing documentation for that new product.
Channel Marketing Automation will extend the power of Marketing Cloud to every partner, enabling them to build, track and analyze email campaigns to deliver 1-1 customer journeys on any device. Companies will be able to ensure partners are using the right messaging and collateral by empowering them to be their own marketing department.