Samsung To Focus On All Smartphone Segments & New Launches

In a bid to retain its current market lead and boost smartphone sales, Samsung India Electronics will focus on all smartphone categories with different price tags. The company will also focus on new launches with innovative features to maintain its position and gain more market share, a top company official told IANS.

Samsung currently has 48.3 per cent market share in terms of value while in January 2015, it had a share of nearly 35 per cent, and with the new launches it is looking to gain even more ground.

“We continue to focus on all the segments of mobile phones with different price points and value proposition. Innovation is important and understanding of the innovation is immense. As leader of the market, we will continue to launch new products with innovative features,” IANSreport published in The Indian Express quoted Manu Sharma, Vice President (Product Marketing), Samsung as saying.

“In the lower price points, the sensitivity of prices increases while in the premium segment, the elasticity of price points is more flexible,” he added on the sidelines of the launch of Galaxy J2 (2016) and Galaxy J Max devices in Kolkata.

The new launch features turbo speed technology (TST) and smart glow — a next-generation colour LED notification system. The company claimed the TST technology will improve device performance, including native apps downloading up to 40 per cent faster than devices with double the RAM.

Galaxy J2 (2016) has been priced at Rs 9,750 while Galaxy J Max will be open for purchase by the end of July at Rs 13,400.

Samsung currently has 48.3 per cent market share in terms of value while in January 2015, it had a share of nearly 35 per cent. “With the new launches, we have gained more than 10 per cent share over the last year in the Indian smartphone market,” Sharma said.

Samsung and Reliance Jio 4G have tied-up for a scheme, where users of top-end Samsung smartphones will able to get the Reliance Jio 4G SIM and use the data services for free for the next three months.

In the 4G market, Samsung has a market share of over 60 per cent. The company has been dominating in all the segments of mobile phones, including smart and feature phones of different price points. It has a 30 per cent market share in the feature phone segment.

Besides a design centre in Noida, Samsung has the second largest Research and Development (R&D) labs in Noida and Bengaluru outside South Korea. These labs contribute to domestic and global products. All devices sold in the Indian market are manufactured locally at its Noida plant.

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