Top 10 Stories Of The Week [Dec 12-16]

Stories Of The Week

The IT Channel industry is all set to foray into new technology domain in the year 2017. While scalability and profitability will be at the center of partners go to market strategy, channel stakeholders are also eager to taste the waters in Artificial Intelligence.

While technology major Microsoft continues to focus on building a strong network of cloud partners, AWS has taken a further step to expand the horizon of its cloud partners by giving them opportunity to explore the voice recognition and AI space within the cloud offering. While the newly formed Dell-EMC believes that IoT will be the key growth driver for companies in 2017.

MAIT, the apex body of IT electronics manufacturers has presented key recommendations to boost local manufacturing in India. While MAIT is pushing for domestic manufacturing in the country, Mumbai based TAIT has pledged to expand its members capabilities in order to fight and mitigate sophisticated cyber threats.


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Digital Marketing Will Be Key For Distributors In 2017

As distribution houses are constantly on the lookout for new value added trends, Digital marketing will be one of the key thrust areas for distributors in 2017. Similarly, it will be inevitable for distributors to focus more on emerging technologies to win a competitive edge in the industry. Distributors will give more importance to emerging technologies such as Cloud, Artificial Intelligence, Big Data etc. along with digital marketing in 2017. Read More


How to Build a Competent IT Channel Strategy?

True essence and profitability of a business can be realized only when the entire ecosystem- vendors, partners and end users works and coordinates in harmony. It is for the vendor to understand that each channel partner or a group of partners catering to a particular customer segment need specific collateral, trainings and access to specific forums. Read More


MSSPs To Gain Amidst Rising High Profile Cyber Attacks

The year 2017 can be critical for MSSP in India, thanks to the growing incidents of high profile cyber attacks on enterprises and individuals over the past few years. With companies showing a preference to work with specialized security service providers to ensure higher level of security, MSSPs can look at greater opportunity to grow their business. Read More


Data Gravity Pulls Cloud Channel Partners

With all the data pouring into the cloud, it makes the cloud ‘weighty’ according to some industry experts who believe that the data gravity will in turn pull the channel. Dave McCrory first proposed the idea of data gravity few years back. This data gravity has revamped the cause for migrating to the cloud and is also starting to change as cloud computing environments achieve new paradigm. With all the data moving into the cloud, it will a boon for the channel soon. Read More


Microsoft Rebrands Its Worldwide Partner Conference As Microsoft Inspire

Technology major Microsoft has rebranded its Worldwide Partner Conference as Microsoft Inspire. Gavriella Schuster, corporate vice president of Microsoft’s Worldwide Partner Group, said the change of name is envisioned to represent the interconnectedness of the company’s partner community and the way the company and the partners inspire each other. Read More


AWS Bets Big On Alexa, AI As Next Channel Opportunity

Channel partners are always on the lookout for new and emerging business prospects to differentiate themselves in the market. Partners who are eager to taste new waters, AI and voice recognition might be the area for them to explore the potentials. AWS who has announced big growth plans in the AI, IoT and voice recognition space is looking to incorporate its channel deeply to head the next big growth plans. Read More


IoT, The Next Big Revenue Generator for Resellers: Dell-EMC

IoT will ride the wave for channel in 2017, with adoption rates surmounting over the span of a year, according to Dell EMC’s latest reseller study, which reveals that over 70 percent of resellers, particularly in the SME segment have witnessed their customers’ businesses being influenced by IoT technologies recurrently. Read More


Brother’s Channel Partners Can Boost Sales with New Program

Brother International has launched its new “At Your Side Partner Program” which helps channel partners to identify new opportunities, providing access to a range of sales, technical and marketing resources, and access to exclusive pricing. Under the new program, the partners will get access to marketing assets, which includes branding, logos, creative assets and demand-generating tools. Read More


MAIT Recommends Ways To Boost Domestic IT Electronics Manufacturing

MAIT has brought forward some key recommendations to boost local manufacturing in India. This is an attempt to enhance electronics hardware manufacturing capabilities which is still mired due to myriad challenges including high costs of power and finance, high transaction costs, prevalent tax structure and lack of development of a healthy supply. Read More


TAIT Pledge To Enhance Partners’ Skills To Mitigate Cyber Risks

In the emerging ‘cashless economy’ it is imperative not only for SME ICT partners to themselves adopt robust security solutions, but also educate their customers and help them choose and implement appropriate systems and safeguards. In a bid to sensitize its members on ways to mitigate cyber threats, TAIT recently organized a Knowledge Series Workshop in Mumbai. Read More

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