Vertiv Strengthens Channel Presence in India; Appoints TechnoBind as its National VAD

Data center infrastructure company continues to expand reach and services across the country

Vertiv, a global provider of critical digital infrastructure and continuity solutions, today announced that TechnoBind has been appointed as its National Value Added Distributor in India. This partnership was formed to help Vertiv expand its network of channel partners and establish a stronger foothold in the Indian market. The association with TechnoBind paves the way for Vertiv to be one step closer to its channel, partners and customers, and strengthens the brand’s commitment to supporting them with its extensive portfolio of IT solutions, including racks, rack power distribution units (rPDU), KVM, integrated data centre, IT management, and IT infrastructure.

“The growth in edge computing in India and globally offers great opportunities for IT infrastructure ecosystem providers, including Vertiv and our partners,” said Sanjay Zadoo, country manager, channel business, Vertiv India. “TechnoBind has strong capabilities in pre-sales and emerging IT Solutions & Services around data processing. They are a natural fit to collaborate in our focused efforts to support and push Vertiv offerings, along with our IT partner community. This is another step to support the efforts of our IT partners in becoming edge-ready with integrated solutions for data centres and server rooms.”

Aman Jain, director sales at TechnoBind, said, “With the digitisation of India, the need for sophisticated data centres are on the rise. Organisations are looking at adding capacity faster and yet achieve new levels of scalability and performance. We at TechnoBind are very excited to partner with Vertiv at this juncture, as we believe that there is a significant market opportunity which we would be able to address through our partner ecosystem. We look forward to furthering the penetration of Vertiv among the IT partner community, while simultaneously adding value to our partners by enabling them to take the comprehensive suite of integrated infrastructure solutions to the market.”

“TechnoBind has a deeper and broader presence in the security and data protection market, and strong expertise in providing niche storage technologies, network monitoring software, and hardware encryption devices that go in a data centre,” said Rakesh Kumar, national manager – channel alliance – ITSI , Vertiv. “This, along with the strong presales capabilities of TechnoBind, helps us to get closer to the IT partners. Vertiv and TechnoBind’s relationship will give partners access to a complete range of products, from critical infrastructure to IT hardware and software.”

Vertiv’s expansive portfolio consists of a wide range of power, thermal, and IT and edge infrastructure, solutions and services. As industry experts and as ‘Architects of Continuity’, Vertiv collaborates to envision and build future-ready infrastructures. The company employs approximately 21,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit

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