Weekly Update: Top 10 Stories Of The Week – (Sept 26-30)
This week Channel Times touched upon various crucial issues pertaining to channel partners. While the partners engaged in security business are looking at the ongoing consolidation of security industry, they are seeking clarity from OVMs on channel integration and engagement plans post mergers.
At the same time, as the country is gearing up for the festive season, vendors are busy chalking out the best sales and marketing strategies to attract buyers towards their respective brands. We bring to you an account of some of the best brands that heavily relied on the online marketplaces, are now focusing on the offline channel.
We also touched upon why vendor support and communication are the most crucial points of vendor-partner relationship and how lack of it can ruin a business.
This week we also saw major vendors announcing crucial channel programs. HPE made several announcements specifically designed to help channel partners navigate and accelerate their growth. Similarly, Open source provider SUSE introduced a new channel partner program to address the key needs of their customers. Lastly, Mumbai based IT association kicked off its three-day IT exhibition COM IT to provide a networking platform for vendors and partners.
The surge in complex threat variants and growing voice for holistic security architecture is fueling a consolidation in the web security industry. While M&A enables OVMs to realign their business with new strengths and capabilities coming from another OVM, it also impacts their channel play. While channels have reacted positively to the recent acquisitions, they continue to reiterate on the need for clarity from OVMs on channel integration and engagement plans post mergers. Read More
After bringing massive disruptions in the online space, the e-Commerce companies seem to be going back to the basics. This discount-driven marketplace, which helped create huge resentment the traditional offline distribution channels, is slowly acknowledging the significance of the brick and mortar. Today major e-Commerce companies are largely pursuing the offline channel business model. Read More
Taiwanese IT hadware and smartphone maker Asus is heavily focusing on the offline distribution channel to expand its smartphone business in India. The online only brand till 2014, Asus is extensively building its offline distribution model since last two years to reach out to the emerging markets in the country. The company is also strengthening its presence in Tier-2 and Tier-3 towns. Read More
With the festival season fast approaching, the battle lines are drawn for capturing the mindshare of customers, more so with the big online retailers such as Amazon and Flipkart who are offering freebies to their partners in the home of attracting more traction from this ever-growing community. The online retailers are coming out with new strategies to maximize their market share through new and diverse strategies. Read More
Hewlett Packard Enterprise (HPE) has made several announcements specifically designed to help channel partners navigate and accelerate their growth. The company is expanding its Partner Ready program to deliver additional resources to partners of all sizes and specialties including: the integration of competencies designed to help partners capture additional market share, a revamped Partner Ready Service Provider (PRSP) Program, as well as an updated suite of ready-made partner marketing resources. Read More
Channel partner networks plays a crucial role in connecting brands to users while helping organizations build a business through consistent revenue growth. However, if vendors and manufacturers do not adhere to some basic practices, things may change for the worse, given that customers are increasingly expecting better and faster service with virtually no downtime. Read More
Tamil Nadu-based Confed-ITA recently organized a vendor-partner-distributor meet where channel representatives sought support on channel-friendly legal and sales activities as part of the roadmap for the community in the state and neighboring Puducherry. Discussing the post-sale issue, the association put forth issues related to DoA and warranty -related service issues. Read More
Channel partners are an effective source of lead generation, however, organizations somewhere lacks to utilize the potential of their ‘extended arm’ in effective marketing activities. Digital empowerment of channel partners is a first step towards utilizing their reach and knowledge about the market. Vendors need to offer their partners constant support and guidance so they can leverage on digital media to generate leads and convert them in the business. Read More
Open source provider SUSE has introduced a new channel partner program to address the key needs of their customers in today’s increasingly complex business environment. The company said, partners that resell open source enterprise technology from SUSE will benefit from the new and enhanced training and certification programs, along with enhanced profitability structures that recognize and reward partners’ engagement with SUSE. Read More
Mumbai based Trade Association of Information Technology (TAIT) kicked off its 9th edition of its COM IT Expo in the city. The three-day technology exhibition will exhibit the latest technology solutions for the IT, security and mobile industries. Read More