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Citrix Systems Rolls Out New Channel Initiatives

Revamping its global channel strategy, software giant Citrix Systems has announced a slew of new channel initiatives that aimed at driving an inclusive growth of its partners. The company recently announced the launch of Net New Partner Sourced program, specifically designed for Citrix Solutions Advisors (CSAs), SI and ISV partners to actively seek new mid-market opportunities. Citrix has also announced creation of new Strategic Development Fund for partners who bring new growth ideas to enable them financially and technically. Citrix Systems is back on the track with refocused and reorganized...