Chinese Smartphone Brands Make Strong Inroads In India
Chinese smartphone vendors are rapidly expanding their wings in the Indian smartphone market, making the way tough for the established brands such as Samsung, Micromax and Intex. Oppo, Vivo and Gionee, together gained significant market share in the April-June quarter at the cost of incumbents on back of an aggressive retail and marketing strategy, the Counterpoint Technology Market Research states. Apart from these three major brands, the Chinese smartphone brands, including Lenovo, expanded their share to 27 percent of the total smartphone market in the quarter ended June from 21 percent in...