archiveCIO

Technology startups are increasingly eyeing to partner with channel partners which can customize their products for a broader portfolio of customers. The early stage companies are hunting for partners with a significant background in the technology space along with unconventional skills, to help them penetrate the market. Startups operating in the IT security as well as application deployment space consider channel partners as critical for their go-to-market strategy and eye value in the customer relationships which System Integrators, resellers and other value added distributors hold. Channel partners too are increasingly...