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Role of Channel Partners in Cloud Services is Growing in Importance

The role of channel partners in cloud services is growing in importance. A new research from Canalys reveals shows that the market dynamics have changed over the last 12 months. With more businesses opting for multi-cloud and hybrid IT environments, they are leveraging the strengths of different cloud service providers and deployment models, prompting the latter to alliance with cloud partners who are experts in this domain. Several traditional channel partners are also joining the cloud bandwagon, which in turn is giving them more revenue and profit. According to the...