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Trai Mulls Action Against Online Video Ads

Telecom regulator Trai is mulling an action against annoying auto playing video advertisement. Video ads download automatically at the time of internet browsing, leading to a unwanted surge in data usage for consumers. Considering the growing concerns of consumers on these nagging video adds, Trai has decided to crack the whip on unwanted online brand publicity by advertisers. The issue, which has been noticed across platforms — mobile handsets or home broadband connections — is being taken seriously by the regulator and action may follow very soon, Trai chairman RS...