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LG Appoints Saif Iqbal To Strengthen E-Commerce Strategy

LG Electronics India has hired Saif Iqbal, Snapdeal’s business head for electronics, to shape its e-commerce strategy by December, people aware of the development said. Iqbal is an alumnus of Indian School of Business and IIT Roorkee. Earlier he was the Business Head for Electronics Category (Computers, Home Entertainment and Appliances) at Snapdeal.com - where he headed the Innovation function, to develop new business and growth areas. LG plans to launch televisions, white goods and smartphones exclusively for online sales so as to minimize the conflict with brick-and-mortar retailing, they...