Micromax, Panasonic Join Hands With RJio For Free Voice, Data Service

Micromax and Panasonic have partnered with telecom services firm Reliance Jio to provide free voice and data services for 90 days to smartphone buyers. Reliance Jio, which is expected to roll out commercial services in the coming months, has similar offers running in partnerships with Samsung and LG. “Under the terms of the Jio Preview Offer, consumers who purchase Micromax 4G smart devices will get Reliance Jio 4G SIM to get complementary access to unlimited HD Voice, Video calling, unlimited SMS, unlimited High-Speed Data services, and access to Jio Apps,” PTI...

Micromax To Raise Share Of 4G Smartphones To 75%

Domestic handset maker, Micromax Informatics is planning to raise the share of 4G-compatible smartphones to 75 per cent of the entire product range by 2017. The company reportedly is in talks with ‘4G-focused telcos’ to cash on the high-speed data networks surge in the country. “Given our robust 4G strategy in the past few months, we have been able to increase 4G uptake unprecedentedly, and now around 35 per cent of our smartphones are 4G. Going forward, in FY17, 65-75 percent of our smartphones will be 4G-enabled,” Micromax Informatics chief...

Chinese Smartphone Brands Make Strong Inroads In India

Chinese smartphone vendors are rapidly expanding their wings in the Indian smartphone market, making the way tough for the established brands such as Samsung, Micromax and Intex. Oppo, Vivo and Gionee, together gained significant market share in the April-June quarter at the cost of incumbents on back of an aggressive retail and marketing strategy, the Counterpoint Technology Market Research states. Apart from these three major brands, the Chinese smartphone brands, including Lenovo, expanded their share to 27 percent of the total smartphone market in the quarter ended June from 21 percent in...

Smartphone Vendors Ride On Make In India Wave

Since the Government of India announced the ambitious “Make in India” initiative to boost local manufacturing, India has emerged as the most attractive investment destination for industries. While MNCs are exploring business prospects, and competitive advantage in local manufacturing in the country, smartphone vendors are already riding on the “Make in India” wave. After leading smartphone brands such as Vivo, Oppo, Micromax and Karbonn have already set up their facilities in the country, another domestic handset maker, Lava International is now aiming to double its production capacity with the launch...

Micromax Introduces Ignite And Alpha Series Below 20K

Micromax has announced the launch of two new laptop series - Micromax Ignite and Alpha. With the new range of laptops, the company is now foraying into the mid-level consumer laptops segment to target the mass market of Intel Core i3 Processor and the Intel Pentium Processor that together accounts for majority of the laptop purchases. The two new laptops from Micromax will target both power users and first time users. The launch follows an overwhelming response for Micromax’s entry level laptops – Lapbook I & II and its affordable...

Micromax To Tap Vernacular Consumers With Indus OS 2

Micromax expands its Unite range with the launch of the Unite 4 and Unite 4 Pro smartphones with an aim to support a variety of Indian languages at the system level. When it was first launched, the target consumers were from smaller towns and semi-urban areas. The domestic handset maker wants to target the untapped non-English speaking consumers with its latest Unite series smartphones. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, highlights company’s interest to cater the untapped vernacular smartphone market, and Micromax’s partnership with Indus OS. Sen revealed that...
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