Xiaomi Initiates Direct To Retail Approach
Smart phone manufacturer Xiaomi is exploring Direct-to-Retail (DTR) with a novel approach that cuts out middle men and lowers costs. “We broke our own records by selling phones only online. Xiaomi sold over a million units in the September 2015 quarter, and repeated the feat in the two subsequent quarters,” said Manu Kumar Jain, India Head of Xiaomi Technology India. Read Also :14.8 Million Xiaomi Phones Sold In Q1 2016 Xiaomi had become the fifth largest smartphone company, purely on the strength of its online presence. Currently, it is the...