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In a major relief to offline channel and a big jolt to online marketplaces, the Madhya Pradesh government has proposed 6 per cent entry tax on E Commerce companies. The government has decided to amend the law in order to bring E Commerce transactions under the ambit of taxation. With the move, Madhya Pradesh has joined the list of states who have already levied entry tax on OLS. While offline channel partners have welcomed the move, the E Commerce players seems furious over the decision. Brick and Mortar has demanded...

In a bid to offer touch and feel experience to end users, prominent e Commerce players are now increasing omnipresence to stand out in the clutter of highly contested online market space. e Commerce players such as Flipkart, Zivame, Pepperfry, FirstCry and Lenskart have started offline experience zones to differentiate their offerings from their online rivals and to increase their credibility. Companies say such stores can act as both a marketing tool and a sales channel and saves them advertising costs. Flipkart, the largest Indian e Commerce company, has rolled...