Micromax To Tap Vernacular Consumers With Indus OS 2
Micromax expands its Unite range with the launch of the Unite 4 and Unite 4 Pro smartphones with an aim to support a variety of Indian languages at the system level. When it was first launched, the target consumers were from smaller towns and semi-urban areas. The domestic handset maker wants to target the untapped non-English speaking consumers with its latest Unite series smartphones. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, highlights company’s interest to cater the untapped vernacular smartphone market, and Micromax’s partnership with Indus OS. Sen revealed that...