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Chinese smartphone maker Xiaomi, which has a contract manufacturing facility with Taiwan-based Foxconn at Sri City, has said it would ramp up production by adding more assembly lines. Currently, Xiaomi India sells various models produced at the manufacturing facility of Foxconn located at Sri City Special Economic Zone, Tada near Chennai. “The plan is to increase number of (assembly) lines in our existing facility in Sri City (SEZ). We will be ramping up production,” PTI report published in Financial Express quoted Xiaomi India Chief Manu Jain as saying. Besides ramping up production,...

Xiaomi Plans A Slew Of New Products In Diwali

Xiaomi is planning to launch new products during Diwali to ensure that the festive season is utilized to the fullest. Not just new handsets, the Chinese phone maker is looking to expand its product categories in India as well, offering value for money products across segments. This move is mainly to reduce the timeline between product launches, especially in India which happens to be the company’s biggest market outside China, reported Economic Times. To ensure service and product delivery is perfectly taken care of, Xiaomi is also hiring a lot of...

Xiaomi India Hires Snapdeal’s Raghu Reddy As Head Of Online Sales

Xiomi India has roped in Snapdeal’s ex senior director, Raghu Reddy as head of online sales. Previously, Reddy was heading Snapdeal’s mobile and tablet business. This is a big step by Xiaomi as the company mentioned earlier that they were unaware of their popularity in the country and did not estimate the proportion of sales. This led them to manufacture more handsets just to meet the requirements in India alone. Later they went ahead to launch new handsets in the country, which again went in their favor, and Xiaomi managed...

Xiaomi Initiates Direct To Retail Approach

Smart phone manufacturer Xiaomi is exploring Direct-to-Retail (DTR) with a novel approach that cuts out middle men and lowers costs. “We broke our own records by selling phones only online. Xiaomi sold over a million units in the September 2015 quarter, and repeated the feat in the two subsequent quarters,” said Manu Kumar Jain, India Head of Xiaomi Technology India. Read Also :14.8 Million Xiaomi Phones Sold In Q1 2016 Xiaomi had become the fifth largest smartphone company, purely on the strength of its online presence. Currently, it is the...
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