“Our Channel Strategy Aims To Make Partners Win In The Market”

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Siddhartha Bhattacharya

Vice President Global Marketing, Kodak Alaris

In a tactical move to grow and expand its partner network, Kodak Alaris, the Information Management company recently kick started “Kodak Alaris Information Management Partnership Yatra 2016.”

The company has been making a substantial investment in its global relationship management strategy in order to scale up in the channel business. Kodak Alaris has rolled out two major global campaigns for its channel partners, Distributed capture lines of products and BPO or Service Bureau Audience and building capabilities of its channel in the two areas of business.

The company is also focusing on expanding its channel base globally and aims to tap 500 partners in India. In an candid interaction with Channel Times, Siddhartha Bhattacharya, Vice President Global Marketing, Kodak Alaris highlights the unique value proportion Kodak Alaris offers to its partners to prosper in their business.

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