Your brand is very new. There are several brands available already in the market. How are you different?
Yes, we understand that we have to bring something new to enter the ever competitive IT peripherals market. Even though the pie is getting bigger and bigger along with the number of new brands coming in – to survive longer we need a bigger share of the pie and hence we are quite conscious about the quality of items that come to the India market along with top notch after-sales service and competitive prices. We have ensured that we do enough ground work on after-sales service as that is where we see many new entrants lacking and that should make us stand out.
Which set of segment you are concentrating? (The elite class or Gen Y or cost-conscious market)
Definitely the cost-conscious market, as majority Indians fall under that class.
Your distribution model is good. However, it looks like you are concentrating more on the online retail. How serious are you about the distribution channel?
DOMO is about 2.5 years old company and out of its 2.5 years of young age, only 3 months has been spent recently on offline retail. In last 2.5 years, we have done enough on online marketing /promotions/ deals to catch the eyeballs. Now offline is a totally different world and it’s time to convert eyeballs into foot falls and finally sales. All our energies are now diverted towards setting up offline distribution network. We have made a start and we are pretty serious about making it BIG.
How many channel partners do you currently have?
Currently, we have six channel partners and in talks with another four of them. Given that we have spent only three months in offline retail, it’s a decent start. More than number of channel partners, we want quality channel partners who are serious in developing a new brand plus we have strong after sales-service in their cities to do justice to the time, money and energies that they invest.
Which are the states you are exploring for partners? How many distributors, retailers are you looking at?
Currently we are looking for partners in Maharashtra, Delhi, Haryana, Gujarat, Kerala and Madhya Pradesh. We will expand in few other states in phase II.
If a distributor/retailer wants to associate with you, what should he or she have to do?
Distributors / retailers can email us at sales@domoglobal.com with his current profile and plans forDOMO. Our sales team will shortlist distributors and then contact them to take it forward.Alternatively, they can also reach us at 8080 91 3666 and drop in their details.
Please explain the marketing support you provide for your partners to push your product?
Marketing support is planned to be implemented in phases and depending on expected ROI from region to region and partner to partner. To name few it would include – ISBs, GSBs, banners, hoardings, bus shelters, aggressive target based schemes to partners and much more.
How many service centers do you have in the country?
DOMO as a company always believes in giving the best in terms of after-sales service. Currently, we are providing premium onsite support with a dedicated website only for support -www.domosupport.com which has meticulous knowledge base and online ticketing system. Besides this we also have phone support and door step pick up and drop service available for over 7000 pin codes in India. Further, to inspire confidence, if retailers require a local presence of service centers we are open to this idea.
Will you be looking for third party service partners and what would be the general TAT for your products under warranty?
We did talk to few service partners but we were not impressed with the quality of service that customers would get. Though that seems to be more cost effective than the door step pick up and drop, we feel our current model ensures that quality of service is maintained and covers more pincodes than the service partners would with around 300 to 400 service centres all over India. Customer satisfaction has been our top priority always and we do not believe in simply expanding count of service centres – rather would filter them basis the quality of service they provide. Our existing service pattern has a TAT of three to seven days which is much better than the industry standard.