Creative Technology, leader in digital entertainment products, has appointed Winston Tan as head of its India operations with immediate effect. His main focus will be to promote the Creative brand across market segments, and geographies. He will also fuel product distribution channels, and overall improve market penetration for Creative’s high-end digital entertainment solutions in India.
With an updated knowledge on the latest market trends, Tan will be responsible for creating awareness for the high-end company offerings in the market.
Commenting on this appointment, Ho Wai Wah, VP (Sales and Marketing), Creative Technology (Asia Pacific) said, “Having successfully managed the then rapidly growing IT and CE markets in China and Taiwan, Winston Tan comes armed with an in-depth, and multi functional expertise in managing new markets for digital entertainment products.
While elaborating on his new role, Winston Tan said, “Creative offers the widest and most impressive digital entertainment product portfolio. It leads the market purely on the strength of its advanced technology, product quality, customer loyalty and extensive support infrastructure. Driving Creative’s expansion plan in India is an exciting challenge, and I eagerly look forward to it.”