Bengaluru: Handset maker Motorola is set to open over 50 exclusive retail stores across metros and tier I cities this fiscal as it aims to boost up its sales in the country.
Motorola made its re-entry into the Indian market in 2014 with an exclusive partnership with e-commerce vendor Flipkart. The Handset maker has also been gradually increasing its offline presence to reach out to more customers.
“These stores, we call them hubs, will be set up across metros and tier I cities. These will not just be sales points but also experience points, especially for our high-end devices like Moto Z. We hope to have over 50 of these in this fiscal,” Motorola Mobility India MD Sudhin Mathur told PTI.
He informed that Delhi-NCR currently has six hubs that are operational through franchises.
The company garners about one-third of their sales from physical retail stores.
“All Moto Hub stores will house devices that are available exclusively online, along with Motorola accessories like on-ear and in-ear headphones, Moto shells, covers,” he said.
As per research firm Counterpoint, Lenovo (Motorola included) had a 6.8 percent market share at the end of June 2017 quarter, taking up the fifth slot among smartphone players in India.
Samsung continues on the first position with 24.1 percent share, followed by Xiaomi with 15.5 percent, Vivo with 12.7 percent and Oppo with 9.6 percent according to Counterpoint.