Micromax has announced the launch of two new laptop series – Micromax Ignite and Alpha. With the new range of laptops, the company is now foraying into the mid-level consumer laptops segment to target the mass market of Intel Core i3 Processor and the Intel Pentium Processor that together accounts for majority of the laptop purchases.
The two new laptops from Micromax will target both power users and first time users. The launch follows an overwhelming response for Micromax’s entry level laptops – Lapbook I & II and its affordable 2 in 1 LapTabs.
The Micromax Ignite series come powered by the Intel Pentium Processor and pre-bundled with genuine Windows 10. The device aims to increase domestic technology adoption and offer superior productivity specifications and premium feel at competitive price points.
Speaking about the key features of the new Micromax Ignite LPQ61408W, it comes with a 14 inch HD display screen, 4 GB LPDDR3 RAM, 1 TB hard disk, 4,500 mAh battery 1 MP HD video front camera. Everything comes at a whopping price of INR 18,990.
The new laptop gives the new age consumers freedom from piracy with the genuine and latest Windows 10 and provides freedom from restrictions as it provides fast processor with Intel, long-lasting battery backup and light-weight design.
Commenting on the launch Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”