Principals regularly announce schemes and incentives to push sales. Nothing wrong with that. The problem arises when there are too...

For the last couple of years, there has been a lot of talk in channel about the need for a...

In the last few months there has been a spurt in the number of manufacturers vying with each other to...

ASUSTeK Computer Inc. (Asus), India today announced its partnership with Redington India for its notebook business in India. The tieup...

When 360 Magazine instituted the Golden Rhino Award, partners didn’t even know that they could make demands from their manufacturers. Five years...

360 Magazine recently conducted a nation-wide reseller survey to determine the extent of claims outstanding in the market. The findings were...

Why do two competing companies with similar marketing strategies meet with diverse outcomes? The difference lies in the execution of...

Fiscal 2006 has finally drawn to a close. And, despite all the number crunching and the pressure on meeting sales...

That quality of service can make or break a company was made amply clear over the last few weeks when...

While in theory we might keep saying that service is the one factor that will distinguish one manufacturer from the...