Avaya Unveils Its Channel Strategy For 2020

Fadi Moubarak,

Avaya Holdings unveiled its strategies for 2020 at the Avaya Partner Summit in Dubai, where it is hosting the EMEA and APAC region’s leading channel executives as part of its flagship event Avaya Engage 2019. The company rallied its channel partner community with deep-dives on the latest Avaya innovations and programs designed to accelerate growth, break into new markets, and help customers chart a path towards the cloud.

At the Summit, Avaya demonstrated the strong growth opportunities for partners with sessions on the solutions that are driving cloud growth, including Avaya IX Subscription program, Avaya OneCloud ReadyNow, Avaya CPaaS, and Avaya IX Spaces. The event also served as the go-to-market launchpad for Avaya’s latest CX applications, Avaya IX Onespace, and other innovations – all of which are being rolled out across the International theatre.

“Our message to partners this year is to embrace the new – new solutions, new customers, and new deployment models. We’ve demonstrated our commitment to this idea with an impressive number of solutions, offerings and programs, all of which will drive compelling opportunities for partners in the coming financial year,” said Fadi Moubarak, Vice President – Channels, Avaya International.

“Nowhere is this more obvious than in the announcements we’re making around cloud and the subscription-based model. This is where the industry is moving, and with programs like Avaya IX Subscription, we’re enabling our channel partners to support our joint customers at every stage of their cloud journey,” he added.

Avaya IX Subscription offers a flexible new consumption-based alternative to traditional perpetual pricing models, and helps partners facilitate a transition to cloud for their customers. Avaya IX Spaces, a cloud-based collaboration solution that delivers audio and video conferencing, file sharing is now available in 45 countries. Avaya ReadyNow, which gives enterprise customers access to Avaya Unified Communications and Contact Center solutions delivered in a secure private cloud environment, providing enterprises with a convenient and automated path to the benefits of cloud communications.

“Partners will see us take a much more aggressive stance with our approach to innovation and opportunity this year, and we’ll be encouraging and supporting them to join us as we leverage the market forces around digital transformation to enable our customers. Between our new cloud offerings, vertical-specific solution sets, and advanced Contact Center and Unified Communications applications, we have a compelling story to take to our joint customers as CX and EX leaders that will drive amazing business outcomes,” said Moubarak.

Avaya also demonstrated the opportunities for moving existing customers to exciting new use cases, with the latest updates to Avaya IX Contact Center, IX Workplace, and its award-winning range of IX Devices, which can be optioned as Open SIP, providing further opportunities for partners to break into new markets.

The Avaya Partner Summit culminated in the Avaya Partner Awards, which recognized the EMEA & APAC regions’ leading channel partners for their ability to design and implement blended communication solutions that solve pressing business challenges.

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