Enjay Rolls Out GST-Ready CRM For Indian Market


Kolkata: Homegrown CRM player Enjay IT solutions has recently launched its new CRM, which it claims to be not only affordable, but a GST-Ready CRM, specifically suited for Indian businesses.

The Gujarat headquartered company that develops business solutions like Enjay CRM, Telephony, Tiguin Linux OS, Cloud, Desktop Monitoring solutions, thin clients and smart enterprise class storage, extensively caters to the SMBs. The company said it is pursuing an aggressive partner-led expansion plan that will extend its reach to 11 Indian cities over the next two years, as Limesh Parekh, CEO, Enjay IT solutions mentioned at a recent company event.

Speaking on the launch, Parekh said, “The primary benefit a CRM brings to business is make work simpler and hassle-free. From that perspective, we have designed in a way that it suits the Indian business climate and is affordable. At the same time, our CRM meets global standards and meets the need for one-member organization to a 10,000 user firm.”

The new product is mobile-friendly, equipped with GBS-based meeting schedules and is available in both cloud and on-premise. “We are launching two Mobile Apps – Enjay Longitude and Enjay Latitude. Enjay Longitude is customer service app which replaces customer service portal. It allows customers to create support tickets and request call back. Enjay Latitude is a Mobile CRM which logs all the activities automatically at the same time gives you power of CRM in your hand,” Parekh added.

The company has both channel and direct model. Parekh said Enjay IT Solutions will always be a partner driven company. The company will soon launch a competent partner engagement program to work more closely with channel partners.

Speaking on the channel perspective of the product, he said that the new CRM will give assured margin of 5-40% to the channel partners. “I firmly believe that the Indian channel partners should start looking at CRM business which has been looked positively by research agencies like Garner. And at Enjay, we also ensure a recurring avenue for the channel partners through this new CRM,” he concluded.

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