Gionee Debuts Premium Exclusive Service Centre in Jaipur

Service Centre

Bengaluru: Chinese smartphone manufacturer, Gionee inaugurated its first premium exclusive service center in Jaipur. The center will offer product experience zones, regular service camps and varied range of accessories among others. Gionee currently has 460 exclusive service centers across India, which is estimated to go up to 650 by end of 2017.

The company has been growing exponentially in Rajasthan since 2013, and achieved 12 percent market share in the last quarter of 2016. It has garner a customer base of 1.25 crore for the brand in India.

“The intent behind opening our first Premium exclusive center is to establish a service center where technicians ensure instantaneous service to customers across devices from just one touch point. We want to bring the waiting period during after sales support down from days to a few minutes. Jaipur has been very responsive to Gionee as a brand and our offerings.” said, Hardeep Singh Johar, Regional Director, Gionee India.

In Rajasthan, Gionee has 74 exclusive service centers where periodic free service camps are held. All the new devices at Gionee come with a pre-installed G-care app so that the consumers can track service details from anywhere if the handset is submitted in the service centers.

Gionee has taken a step further for consolidating its presence in the Indian market by soon setting up a manufacturing plant in the country, which the company feels, should be operational in two years’ time. This manufacturing unit is meant to serve the African and South-East Asian markets as well, other than the expanding Indian market. (Click here to read more)

In 2016-17 alone, the company said it plans to spend 7.5 billion Indian rupees (US$112 million) on its marketing and advertising. On the India market, President William Lu said the country has its very own multi-level consumption demand, but the biggest difference between India and the Chinese market is that India is still dominated by offline sales, or those from traditional stores rather than online. (Click here to read more)
From the very beginning, the company has invested heavily in its mushrooming network of stores in India. This is a very different approach from those of its Chinese competitors such as OnePlus, Xiaomi and Lenovo, who largely depend on online sales.

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