With 60k Channel Partners Luminous Chalks Out India Market Strategy

India Market

Luminous Power Technologies today unveiled ambitious plans for the Indian market to lead in future-ready sustainable and energy-efficient products. In a span of three decades, from an inverter company, Luminous has become one of India’s leading home electrical solutions providers, with a presence in over 36 countries globally. Its vast portfolio comprises Power Backup solutions such as Home UPS, Batteries, Stabilizers and Home Electrical offerings such as Fans, LED lighting, Wires and Switches. Today, the company has seven manufacturing units, more than 28 sales offices, and employs 6000 people in India. Its country-wide network consists of more than 60,000 channel partners.

In the last 10 years alone, Luminous has invested close to INR 1,000 crores in North India alone and it plans to significantly ramp up investments in the next three to five years in R&D to develop innovative home electrical solutions for the India market.

Commenting on the company’s plans on the occasion, Vipul Sabharwal, Managing Director, Luminous Power Technologies, said, “The last 30 years have been a great journey for the brand. Our aim is to further strengthen our presence and empower India by making three out of every five homes, a Luminous home by 2022. The Luminous brand caters to over 70 million Indian consumers today, and we expect 50% of our growth to come from our solar and home electrical products in the next five years.”

We strongly support the Government of India’s vision of ‘Make in India’ and are proud to share that we manufacture 85% of our products in India. Although, a part of a global electricals leaders, our Indian roots enable us to understand the needs of our consumers and develop innovative products to make life comfortable and efficient for every Indian,” added Sabharwal.

States like Punjab, Haryana and Himachal Pradesh are the company’s biggest growth drivers, making north India a priority market for the brand. These states have accounted for 22 % of growth in the last five years. Luminous Technologies’ headquarters and R&D facility are based in Haryana while Himachal Pradesh is home to six manufacturing units and the company’s largest warehouse in India. With 12000 channel partners in Punjab, Haryana and Himachal, Luminous has a far-reaching network across these states.

Sachin Bhalla, Senior Vice President, Marketing, Luminous Power Technologies, said, “In the last three decades, 95% of our products have been manufactured in North India. The special economic zone in Himachal Pradesh houses one of our largest facilities in India and employs around 3,600 people. Our investment of close to INR 1,000 crores till date in this state has not only fuelled economic growth in several ancillary industries but has also created an ecosystem that has delivered significant social impact.”

The company has impacted over 1,00,000 lives through initiatives like Luminous Advanced Mentoring Programs (LAMP) and Luminous Advanced Health Initiative (LAHI), which delivers accessible, affordable and quality healthcare services while LAMP empowers girls by providing access to good quality primary and higher technical education. It is also working towards creating a qualified and skilled workforce through vocational and livelihood-linked training programs in North India.

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