2016 Flashback: 4 Notable Events For Channel Partners
The year 2016 brought some of the crucial updates for the partners, especially for the Brick and Mortar. The government...
archivediscounting
Handset Makers Bank On Offline Channel To Boost Sales
The stiff competition in the smartphone market and the government mulling control over discounting practices of e-commerce companies are prompting...
E-retailers Focus On Customer Retention, Recall & Loyalty
E-retailing companies are focusing on turning unit economics positive and retaining customers as opposed to their prior focus on gross merchandise value, a recent report said. “We believe this may be a function of limited availability of capital, leading companies to focus on cash generation. Post government regulations that curtailed discounts, companies seem to have done away with the same; most discounts seen online are being offered by sellers or brands themselves,” PTI report published in Hindu Business Line quoted the study by Kotak Institutional Equities. Gross merchandise value is the total...