archiveIdea

Social media platforms have always been a powerful tool to create a dialogue with the end users and understand their expectations from the brand. On the sidelines of much talked about RJio Launch, leading telecom vendors such as Bharti Airtel, Vodafone India, and Idea Cellular are now enhancing their digital footprints why focusing on social media engagement. Telecom companies want to utilize the feedback from netizens to frame better customer satisfaction policies in order to retain its loyal customer base. For this, they are using data analytics and web-crawling tools...

Mukesh Ambani’s ambitious Reliance Jio 4G service that aims to digitally connect over 10 crore people in the country is finally out. What Ambani terms as “Datagiri”, RJio’s attractive tariff offers that promises to free its users from voice calls, RJio has rightly hit the minds of customers. Rolled out on the auspicious occasion of Ganesh Chaturthi, RJio has already disrupted the telecom market in India, compelling its rivals to slash tariff rates. RJio is expected to further intensify the data battle among telecom vendors, ultimately benefiting the digital revolution...

The cut throat competition between major telecom players in the country has led to huge price cut in the data offers. Vodafone India on Monday slashed effective data rates of its 4G, 3G big internet packs for pre-paid customers offering upto 67 percent more benefits for the same price. The country’s second largest telco said this additional value will enable customers to enjoy their mobile internet experience further by staying online longer and accessing more content. Vodafone, in a statement, said that the move will make the Internet more affordable...

Idea Cellular today announced that it has expanded its high-speed 4G services to cover nine districts of the North East Service Area. The services would now be available in Agartala, Aizawl, Imphal, Kohima, Mokokchung, Senapati and Tura, in addition to Dimapur, where it was launched earlier this year. With the rapid expansion in a fairly short span of time, Idea’s 4G services are now available to over 1.7 million people in the North East, the company said in a press release. Customers in Tura, Senapati and Mokokchung will have their...

Continuing with its efforts to drive mobile internet penetration and adoption across the country, Idea Cellular, has now announced a promotional offer on its 4G, 3G BIG Internet packs, providing more value to heavy internet users who consume data packs of 2GB to 10 GB, as part of a promotional offer. Idea’s BIG data pack of Rs. 990 will now offer 10 GB 4G, 3G data instead of 6.5 GB earlier. As per the promotional offer, the Rs. 449 pack will offer 3 GB data as against the earlier 2...

Aiming to connect millions of internet non-users and bring them online, Idea Cellular has announced an “Internet For All” program. This program empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users just by logging on to http://i4all.ideacellular.com from their smartphones. They can gift free 100 MB data for a month by entering the Idea mobile number of non-internet users. Idea further personalizes this service by sending periodic information on how to use free data to the non-data user and providing various ways...