How Partners Can Cash In From Mobility


Mumbai: In the increasingly mobile world, enterprises demand seamless connectivity and agility to serve their target audience in most efficient way. With organizations rapidly adopting the concept of BYOD (bring your own device), the enterprise mobility is gaining huge traction in the business environment.

Though enterprise mobility is not a new concept, but it is largely unexplored on the channel front. In a scenario where vendors are betting big on the end user computing, it is a right time for partners having a domain knowledge of networking and network security to explore the emerging mobility space.

With the emergence of new threat landscape, the mobile security has gained a lot of prominence among the enterprises. End users storing crucial and sensitive company information in their personal computing devices are very common practice today. However, they are not always aware about the potential attacks on their mobile devices.

Even if there are end point security measures in place on mobile devices, many do not know how to use it properly. Here the manage security services providers (MSSPs) and Mobile device management (MDM) solution providers can play a major role in managing the entire security of mobile devices. Apart from managing security, channel partners can also collaborate with solution provider vendors to set up the policies, help review the policies, help pick up the right MDM.

While talking about the business, partners cannot ignore the SMBs where the maximum prospects lie today. The SMB MDM market is one of the growing business segments for mobility, where channel partners can go deep and capitalize on the opportunity. However, this space is still largely unexplored with only few solution provider partners and MSSPs engaging with customers.

SMBs aren’t the only ones with a large number of devices within the organization. Startups which are always at a front end when it comes to leveraging new technologies is also another growth area for channel partners. Similarly, with the government opening up doors for digitization, it could be the major prospect for both vendors as well as partners in the near future.

With the explosion in the number of devices, mobile security is going to be a major focus point of IT managers. Though enterprise mobility is not a new concept, but it is largely unexplored on the channel front. Managing the security of compute devices is a major area where security solution providers can play a big role. However, to en-cash the opportunity, partners will need to make a right choice from multiple solutions in order to satisfying varying security needs of BYOD companies.

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