Polycab Telecom’s New Channel Strategies

-Press Release


Polycab Telecom, a division of Polycab India Ltd., the leader in the Indian wires-and-cables industry, takes its Passive Networking business (SCS) to the next level with its new Partner Programme.

Strengthening the partner ecosystem, this Partner Programme comes in the wake of the company’s recent launch of Passive Networking Solutions and Accessories. “In these times of ceaseless move towards hyper-connectivity, Polycab Telecom is constantly exploring to outline ways and discover insights to realize this digital shift, with its offerings of the whole range of end-to-end passive networking solutions”, put forth Ashish D. Jain, Executive President and Chief Operative Officer, Polycab Telecom.

With the intensive focus on innovative technologies, the emergence of Work-From-Home culture and the impending 5G, Polycab Telecom envisions a robust growth for itself, in response to the requirements of a faster, low-latent and more efficient network of the future. As the company has formulated plans to make available these Passive Networking Solutions and Accessories to its customers through its pan-India partner network, the re-activation of the Partner Programme is being done to drive the penetration of the new products, enhance delivery- excellence and increase client value.

“This is a new streamlined Partner Programme that brings in new resources, capabilities and assistances from Polycab, to bring more agility to our growing ecosystem of trusted partners. This will provide them with deeper skills and help them align themselves well to support the GTM-plans to acquire more and more customers with a hand-in-hand approach”, says Bishwajit
Sutradhar, the National Sales Head, Passive Networking Business, Polycab.

Polycab’s partner ecosystem has unique capabilities, responding to varied customer bases and requirements. Aiming to provide its partners with access to a wider customer base, create more value for their customers and increase their market share, the company has adopted 4-layered partner activation with Digital-infra Partners, Data Partners, Gold Partners and Partners for SMEs. “We’re happy to bring more and more flexible and accommodating business models to support every level of partners”, says Mr Sutradhar. “The new programme brings to the partner’s Ownership with utmost access to business opportunities, loyalty-programmes and competitive offerings to acquire target-customers from diverse domains to inspire them to give their best with accountability. Aligned with our steadfastness to customer-centricity, we’re committed to helping our partners with product-customization, sales and pre-sales designing engagements, strong marketing and branding to widen the customer footprints, logistics and a whole arc of support, facilitating in combining their diverse capabilities and simplifying the execution of value-propositions for us as an OEM”, sums up Mr Jain.

Riding on our dominance in power solutions, Polycab’s partners will be placed well to identify and meet the current & future data-networking demands in the targeted segments, which is why the cross-selling opportunity is the integral element of Polycab Telecom’s Partner Programme.

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