Today, at Adobe Summit—the flagship customer experience conference—Adobe announced a major expansion of its agentic ecosystem across leading technology companies, agencies and system integrators to scale agentic workflows across the enterprise. This will empower creatives and marketers with AI-driven insights and automation to deliver personalized customer experiences at scale.
These partner integrations are part of Adobe CX Enterprise, a new end-to-end agentic AI system that will simplify how businesses manage their entire customer lifecycle. Over 20,000 global brands have built their businesses on Adobe, and CX Enterprise is grounded in decades of domain expertise in data, content and customer journeys—an anchor for agents that are reliable, auditable and can understand context. This includes the new Adobe CX Enterprise Coworker, which will be designed to execute tasks based on defined business goals. As businesses embrace agentic AI to reshape Customer Experience Orchestration (CXO), there is increasing fragmentation across models, platforms and workflows. To realize value, businesses need ecosystems that are open, interoperable and designed around real workflows rather than isolated tools or closed systems.
“Marketers shouldn’t have to choose between their organization’s AI tools and the marketing capabilities required to drive impactful outcomes, a gap we are bridging by expanding our partner ecosystem and creating highly customized integrations for Adobe CX Enterprise,” said Amit Ahuja, SVP of product, Customer Experience Orchestration, Adobe. “We are providing businesses flexibility and choice, empowering teams to make smarter, faster decisions while maintaining enterprise-scale context, trust and governance.”
Adobe redefines the future of CXO in the agentic AI era with comprehensive solutions that span customer engagement, content supply chain and brand visibility workflows. By automating repetitive tasks and surfacing AI-driven insights, Adobe’s multi-agent orchestration solution overcomes limited interoperability. Adobe connects CX Enterprise with partners across agents, skills and Model Context Protocol (MCP) servers, so teams can move faster and act with precision while maintaining brand integrity and governance.
Streamlining marketing workflows
Adobe delivers customer experience intelligence (performance insights, target audiences and journeys) into surfaces that businesses are deploying—naturally in the flow of work—to streamline critical tasks such as journey optimization and campaign performance analysis. Adobe Marketing Agent is now generally available in Microsoft 365 Copilot and in beta across Amazon Quick, Anthropic Claude Enterprise, ChatGPT Enterprise, Gemini Enterprise and IBM watsonx Orchestrate, extending Adobe’s customer experience intelligence to teams wherever they work. Grounded in trusted first-party data and content from Adobe Experience Platform—a widely adopted platform for digital customer engagement—the agent can surface actionable insights or flag critical issues for human oversight, ensuring every decision is data-driven and aligned with goals.
Integrating seamlessly across enterprise platforms
Adobe’s approach to agentic AI prioritizes execution and extensibility, fitting naturally into the platforms teams rely on daily. By connecting agent skills and developer tools, Adobe powers multi-step agentic workflows that are extensible across interfaces, giving organizations access to Adobe intelligence within their existing tools and technology stack:
- AI agents, skills and developer tools from Adobe will be available within offerings from Amazon Web Services, Anthropic, Google Cloud, Microsoft and OpenAI, enabling seamless connection to Adobe’s CXO capabilities directly in the tools used daily by marketing and creative teams, accelerating value realization from agentic AI.
- Adobe is partnering with NVIDIA to build CX Enterprise Coworker using NVIDIA Agent Toolkit software, enabling brands to deploy Adobe’s customer experience intelligence on a secure and policy-governed runtime, NVIDIA OpenShell, available on-premises or in the cloud.
- Within Adobe applications, new integrations with Acxiom, Demandbase, Genesys, RainFocus, SAP and ServiceNow will enable teams to analyze data, resolve workflow issues and take action in a single continuous flow, with no tool-switching required.
- Adobe is expanding its partner ecosystem for Brand Concierge (an AI-powered conversational solution) to unify touchpoints across product discovery, search, support and loyalty. Partnerships with [24]7.ai, Algolia and Netomi will deliver governed agentic AI that connects Adobe and partner agents, enabling consistent, personalized customer interactions that build trust, drive engagement and foster long-term loyalty.
- As Adobe brings transaction capabilities into agent-powered interactions, partnerships with Adyen, PayPal and Stripe will help ensure seamless checkout experiences.
Transforming agency and system integrator partnerships for the agentic era
Adobe is expanding its go-to-market model for agentic AI. Leading global agencies including dentsu, Havas, Omnicom, Publicis, Stagwell and WPP are standardizing on CX Enterprise, leveraging its AI-powered capabilities with their unique IP and industry expertise to co-develop innovative, differentiated solutions for joint clients—setting new benchmarks for outcome-driven customer experience at scale. These partnerships raise the bar for what businesses can achieve across customer engagement, content supply chain and brand visibility use cases, delivering new levels of creativity, on-brand content and experience orchestration.
Additionally, leading system integrators including Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC and TCS are leveraging Adobe’s agentic capabilities to package agentic solutions for key industry verticals, enabling customers to modernize their technology stack and shorten time to value.
