- Canon India reaffirms commitment to its retail ecosystem through large-scale partner outreach, blending celebration with business enablement.
- Nationwide initiative to engage 4,000+ retailers, highlight key models, reward loyalty, and build festive momentum through immersive and interactive experiences.
In a dynamic move to strengthen its retail partner network and set the stage for the upcoming festive season, Canon India has launched ‘Retail Utsav’, a high-impact, scalable partner outreach program aimed at engaging over 4,000 retailers across 45+ cities. The program was flagged off from four major metro cities Delhi, Mumbai, Bengaluru, and Kolkata – and will further expand to other cities across India. The initiative is designed to create excitement, foster community-driven advocacy, and communicate key product offerings, ongoing programs, and their benefits in a celebratory and interactive format.
‘Utsav’ celebrates the vibrant spirit of India’s festive season, a time of connection, joy, and shared success. This year, the celebration is even more special as it marks the 10-year milestone of Canon’s flagship MegaTank Printers a decade defined by innovation, reliability, and the trust of millions of customers. The initiative is designed to resonate with retailers across regions, languages, and store formats, while communicating key information on Canon’s Inkjet and Laser printer categories, highlighting ongoing schemes, and rewarding retailer loyalty through interactive, on-ground experiences.
The initiative brings a fresh, gamified approach to engagement, featuring activities such as product quizzes, retail display programs, and instant gratifications. Retailers can unlock multiple reward slabs with exciting incentives.
Speaking on the initiative, Mr. C Sukumaran, Senior Director, Products & Communication Centre, Canon India “Retail Utsav is our tribute to the unwavering contribution of our retail partners in Canon’s growth journey. It’s an opportunity to meet them on-ground, listen to their insights, equip them with the tools to succeed, and celebrate the invaluable role they play in bringing Canon’s innovations to customers across India. As we commemorate 10 years of our MegaTank Printers, Retail Utsav blends festive cheer with meaningful business enablement, reinforcing our commitment to building a stronger, more connected retail ecosystem that is ready to capitalise on the immense potential of the season ahead.”
Through Retail Utsav, Canon aims to not just inform but also inspire its retail partners by combining knowledge sharing, interactive engagement, and meaningful rewards creating a strong foundation for mutual growth as the festive demand surges. Amongst the 45 cities across India, some of them includes Guwahati, Bhopal, Nashik, Surat, Cochin, Coimbatore, Udaipur, Chandigarh, and Agartala – ensuring deeper regional connect and widespread partner engagement.
About Canon Inc.
Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment, and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With about 170,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2024 (ended December 31, 2024) totalled USD 28.54 billion (at an exchange rate of JPY158=U.S.$1). Visit the Canon Inc. website at: global.canon
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Having started its operations in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with merchandise warehousing facilities at 4 location and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Image Square stores, PIXMA Zones, and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India – which comprises of 349+ Camera collection points, 15 Camera repair centers, 320+ Printer repair centres, 183 Copier, Scanner and 120 Large Format Printer Sales & Service dealers. (As of January 2025)
