Redington to Launch “Call of Duty: Black Ops 6” as a National Distributor for Microsoft and Activision in India
Redington Limited (NSE: REDINGTON), a leading Indian integrated technology solutions provider and Fortune India 500 company, is proud to announce its partnership with Microsoft and Activision to distribute the highly anticipated title, Call of Duty: Black Ops 6, across the country.
Redington has secured distribution rights for Activision’s games in India, marking a significant milestone between two industry giants. Through this deal, Redington aims to bring the latest and most popular gaming titles, like “Call of Duty: Black Ops 6,” to Indian consumers, ensuring widespread availability and support.
This partnership represents a strategic move to strengthen Redington’s position in the gaming distribution market in India. By distributing one of the world’s most anticipated games, Redington is set to enhance its portfolio and cater to the rapidly growing gaming community in the country.
Raghu Ram, Senior Vice President, Endpoint Solutions Group, Redington Limited said, “We are delighted to partner with Microsoft to bring top-tier games to Indian gamers. This partnership aligns perfectly with our mission to democratize technology and support the burgeoning gaming industry in India. We aim to increase our market share, boost revenue, and reinforce Redington’s position as a key player in the gaming industry by delivering an exceptional gaming experience to a vast and passionate audience.”
With this association, Microsoft and Activision will be able to leverage Redington’s extensive distribution network and market expertise in India, ensuring “Call of Duty: Black Ops 6” reaches a wide and diverse audience, maximizing sales and brand presence in the region.
Call of Duty: Black Ops 6 will be available for purchase on Amazon.com and a wide network of retail stores across India. To further elevate the excitement, customers who preorder will get early access to the Open Beta that starts on Friday, August 30 at 10.30PM IST and will end on Wednesday, September 4 at 10.30PM IST. Redington is also offering exclusive Call of Duty keychains to their customers who pre-order the game.
About Redington
Redington Limited (NSE: REDINGTON), a leading technology solutions provider and a Fortune 500 company, empowers businesses in their digital transformation journeys. With a presence across 38 markets and a robust network of channel partners, Redington offers seamless distribution for IT, ITeS, Telecom, Lifestyle, and Solar products. Through its focus on innovation and partnerships, Redington remains a trusted distributor of products, services, and solutions across the globe.